Drop in Two-Wheeler Sales – February 2019

March 16, 2019

Indian Two-wheeler Market saw a dip in sales of motorcycles and Scooters, Hero, Honda, and Royal Enfield saw negative growth

A fat increase in Insurance, High GST (28%), as well as upcoming Safety norms, have increased the prices of bikes and scooter to such a high level that people are postponing or avoiding the purchase of new two-wheelers. This is the possible cause for negative growth of the two-wheeler market in India.

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Hero MotoCorp is in the first position but the company reported a drop of 1% in sales for the month of February 2019 when compared to February 2018. This is despite the fact that Hero launched new bikes and scooters in 2018. Hero Xtreme 200R and Destini 125 were their important product. However, only Destini 125 is performing well and Xtreme 200R is losing against rivals. Hero is gearing up to launch XPulse 200 in the Indian Market. We may get to see Hero rising again in but in the Adventure Tourer segment. This segment is dominated by Royal Enfield Himalayan for now.

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Honda was trying to catch up until now when they reported a decrease in sales performance. This month, the largest fall of any company is, it has to be Honda. Honda saw a 17% drop in sales when compared to February 2018. Honda recently launched CB300R but this bike is not going to bring good numbers to the Japanese company.

Bikes Sales Report motorcyclediaries — Bikes Sales Report February 2019 – Honda saw the steepest fall

TVS Motor Company holds the third spot ever since it sends Bajaj on its tail. Jupiter, Ntorq, Radeon, as well as Apache series of bikes are providing numbers. Not to forget TVS XL 100 which is the largest selling TVS product. TVS reported a minuscule positive sales number which stands at 0.5 percent. This year we might see the production version of Zepplin Cruiser bike.

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Bajaj reported a positive number of 6 percent. This might be because of an increase in sales of its commuter bikes like CT100 and Platina 110. This year Bajaj is gearing up for the launch of its Electric Scooter Brand, Urbanite as well as Husqvarna bikes in India. Yamaha also reported a positive sales of 6 percent.

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Royal Enfield fell on its knees now. The company reported a negative 16 percent sales, this is second highest after Honda. It is getting clear by monthly sales number that Jawa has affected the sales of Bullets and Classics in India. We speculated that Jawa has a big booking number of around 70,000 bikes for 2019. Once the deliveries start by the end of this month, we can get a clear picture of Jawa’s sales.